B2C · B2B · Strategy · AI
When search breaks, everything breaks
Designing a coherent search system for global markets across intent, discovery, and results
←Back to home
My portfolio
A selection of case studies from projects i’ve worked on
Strategy ׁ· B2B · Automation
Three months on the floor
Designing for complexity: three months embedded in fulfilment automation
Strategy · AI · Leadership · Experience Vision
The sprint that became a AI strategy
How an eight-week sprint seeded a longer-term AI and personalisation vision
B2C · Leadership · Strategy · IA · Mobile Apps
The audit nobody asked for
Unifying our navigation in a growing platform nobody had audited for a long time.
B2C · Research · IA · Mobile Apps
Making exploration feel intentional
Redesigning the New Look app Explore page to turn browsing intent into product discovery
B2C · Research · IA · UX/UI
The emails nobody designs for
The mobile-first redesign of over 15 transactional emails to deliver an easier and contextual omnichannel experience.
←Back to home
My portfolio
A selection of case studies from projects i’ve worked on
B2C · B2B · Strategy · AI
When search breaks, everything breaks
Designing a coherent search system for global markets across intent, discovery, and results
Strategy ׁ· B2B · Automation
Three months on the floor
Designing for complexity: three months embedded in fulfilment automation
Strategy · AI · Leadership · Experience Vision
The sprint that became a AI strategy
How an eight-week sprint seeded a longer-term AI and personalisation vision
B2C · Leadership · Strategy · IA · Mobile Apps
The audit nobody asked for
Unifying our navigation in a growing platform nobody had audited for a long time.
B2C · Research · IA · Mobile Apps
Making exploration feel intentional
Redesigning the New Look app Explore page to turn browsing intent into product discovery
B2C · Research · IA · UX/UI
The emails nobody designs for
The mobile-first redesign of over 15 transactional emails to deliver an easier and contextual omnichannel experience.